Content Marketing Trends to Watch in 2024
AI: Your New Content Buddy
Content marketers! Ready to shake things up in 2024? Let’s talk about the coolest content marketing trends that’ll make your content shine this year. Guess what? Artificial intelligence is getting in on the content creation action! ChatGPT, Jasper, etc. are making it quicker for many to create content than ever before. (But don’t worry—a robot’s not coming for your job.) It is an idea that AI will be your supportive assistant. A good place to brainstorm, hack out drafts, or catch typos when your own eyes are too tired.
Creating and distributing endlessly is not the answer—remember your original voice and perspective on what works for who you are creating stand above all else. In general, AI just makes your life easier. Think of it like having a super capable intern to do the grunt work while you continue being the boss when designing strategy and creativity.
Videos Are Still the Cool Kids
Videos aren’t going anywhere. Now, they are more popular than ever. In 2024, people will watch an average of one hour and 40 minutes of online videos a day. That’s a lot of watching! Think of it as marathoning your favorite show, but in short, bursts spread out through all types of content.
HOT TIP: Short videos, i.e., TikToks and Instagram reels, are very trendy! Thank goodness they are well suited to our busy lives and phone fetish. However, the end of long-form video may not be in sight. They are still perfect for that in-depth explanation and deeper connection with your audience.
Think about creating a mix of short, snackable content for social media and longer, more in-depth videos for your website or YouTube channel. This way, you’re catering to different attention spans and preferences.
You may also like to read: Revolutionizing Social Media Content with Remaker AI
Get your audience involved.
That will all be about getting people to the party in 2024. They are using quizzes, polls, etc., to get attention and make some fans their followers forever. Why? As I said before, people love to join in! This type of content sees engagement double that of standard posts. It’s also a tricky way to get more information about your followers. Make a quiz that solves problems for your audience or teaches them something about themselves. Or a survey that allows them to vote on what feature you build next. The real trick is to make it interesting, timely, and useful for your readers.
“Hey Siri, What’s New in Content?”
More and more people are using their voices to search online. This means we need to think about how we write our content. To get ready for voice search, use natural language and longer keywords. Try to answer common questions in your content, and make sure your website loads quickly.
Think about the way people talk when they’re asking questions. They don’t say “best pizza in New York,” they say “What’s the best pizza place in New York?” Write your content to match these natural speech patterns, and you’ll be ahead of the game.
Content Just for You
One-size-fits-all content is old news. Now, it’s all about content that changes based on who’s looking at it. This could mean suggesting products based on what someone bought before, showing different stuff on your homepage to different people, or sending emails with personal touches.
This kind of personalization can make people 20% more interested in what you’re saying and can boost sales by 10%. Pretty cool, right? It’s like having a conversation with each customer, even if you have thousands of them.
Let Your Customers Do the Talking
People trust others more than they do brands. That’s why content from your customers is so powerful. It’s real, relatable, and can boost your credibility. Ask your customers to leave reviews, share photos of your products, or make videos about why they like your stuff.
Then, share this on your social media and website.It is like your consumers are advertising for you! User-generated content can boost conversion rates by 161%. That’s a lot of new customers just from letting your current ones speak up!
Caring About More Than Just Products
These days, people want to support brands that care about the planet and society. In 2024, expect to see more content about eco-friendly practices, social justice efforts, and getting involved in the community. Just make sure you’re being honest. People can spot fake care from a mile away!
Share your company’s journey towards sustainability or social responsibility. Be transparent about your successes and challenges. 78% of customers believe brands should use social media to help people connect.. So, use your platform to foster community and make a positive impact.
Telling Stories That Matter
Humans love stories. In 2024, brands will focus even more on storytelling to connect with their audience. Good brand stories create an emotional connection, make your brand more memorable, and can make 30% more people want to buy from you.
Don’t just talk about your products. Tell the story of why you made them, who they help, and the difference they make. Share the journey of your company, the challenges you’ve overcome, and the vision you have for the future. These stories help people connect with your brand on a deeper level.
Working with Everyday Influencers
Influencer marketing isn’t new, but now the focus is on everyday people with smaller but super engaged followings. These micro-influencers often have more real connections with their audience, more people engaging with their content, and lower costs to work with them.
They can be a great way to reach specific groups of people and build trust. Microinfluencers have a 60% higher engagement rate than macroinfluencers. It’s like having a friend recommend your product instead of a celebrity.
Making Content Come to Life
We are not talking about catching Pokémon anymore; augmented reality (AR) is more than that. Brands are utilizing it for epic content experiences. For instance, newer AR concepts include digital dress-up or makeup trials, interactive product demos, and even printed materials that interact. AR can retain up to 85% of the longer attention of individuals than regular videos. It is an entertaining way to be different and make more fun for your audience. Have you ever pictured how a piece of furniture would look in your living room, right through your phone?
Podcasts Are Here to Stay
Podcasts have been growing in popularity, and they’re not slowing down anytime soon. They’re perfect for multitaskers who want to consume content while doing other things. 55% of the US population has listened to a podcast, and that number is only going up.
Consider starting a podcast to share industry insights, interview experts, or tell your brand’s story. It’s a great way to connect with your audience on a more personal level. Plus, it gives you content that can be repurposed into blog posts, social media content, and more.
Data Visualization Makes Complexity Simple
We’re swimming in data these days, and sometimes it can be overwhelming. That’s where data visualization comes in. It helps make sense of complex information in a visually appealing way. Good data visualization makes complex information easy to understand, catches the eye, and can increase retention by 65%.
Think about creating infographics, interactive charts, or data-driven animations. These can help your audience grasp difficult concepts quickly and make your content more shareable.
Building Communities, Not Just Audiences
In 2024, it’s not just about growing an audience. It’s about building a community. Brands are creating spaces for their customers to connect, not just with the brand but with each other. This could be through private Facebook groups, online forums, or even in-person events.
Strong communities can lead to higher customer loyalty and more word-of-mouth marketing. 66% of branded communities say that their community has helped improve customer retention. It’s like creating a fan club for your brand, where people can share their experiences and support each other.
Long-Form Content Makes a Comeback
Short-form content is consistently popular, but long-form concepts are no longer out of style. Why? Instead, why not give more value to ranking it? Long-form content helps you show your expertise, allows for more keyword integrations, and can increase time on-site by 40%. Simply ensure that it is well organized and easy to scan through. Break up content with headers, bullet points, and images. In a way, it is like having chapters and pictures in the book so that this long read becomes more feasible to handle.
Content Atomization: Big Ideas, Bite-Sized Pieces
Content atomization is about breaking down big pieces of content into smaller, bite-sized pieces. It’s a great way to get more mileage out of your content. For example, you could turn a long blog post into a series of social media posts, an infographic, a short video, and a podcast episode.
This helps you reach different audience segments and cater to different content preferences. It’s like serving the same meal in different ways—some people might prefer a full plate, while others might want small tapas-style servings.
There you have it—some exciting content trends for 2024. Remember, you don’t have to try everything. Pick the ones that make sense for you and your audience. The key is to stay authentic, provide value, and keep experimenting. Happy content creation!
FAQs
1. What role will AI play in content marketing in 2024?
- AI will support content marketers by automating tasks like content creation, SEO optimization, and analytics. It serves as a tool to enhance efficiency, allowing marketers to focus on creativity and strategy.
2. Are videos still important in content marketing?
- Yes, video content remains crucial. Both short-form videos (e.g., TikToks, Instagram Reels) and long-form videos are essential for engaging different audiences. In 2024, the average person will watch about 1 hour and 40 minutes of online videos daily.
3. How can I increase audience engagement in 2024?
- Interactive content like quizzes, polls, and surveys is key to boosting engagement. This type of content not only grabs attention but also provides valuable insights into your audience’s preferences.
4. How should I optimize content for voice search?
- To optimize for voice search, focus on natural language and longer, conversational keywords. Answer common questions directly in your content, and ensure your website loads quickly.
