Pay-Per-Click (PPC) Advertising

Keyword Research
• Identify relevant and high-performing keywords.
• Analyze search volume, competition, and user intent.
• Build a targeted keyword strategy for campaigns.
Campaign Setup
• Configure campaigns on advertising platforms.
• Define campaign objectives and settings.
• Create ad groups and structure targeting.
Bid Management
• Optimize bid strategies for maximum ROI.
• Adjust bids based on keyword performance.
• Implement automated bid rules when applicable.
Data Analysis
• Collect and analyze campaign performance data.
• Identify trends, patterns, and areas for improvement.
• Use data insights to inform strategic decisions.
Competitive Analysis
• Evaluate competitor ad strategies and positioning.
• Identify strengths, weaknesses, opportunities, and threats.
• Incorporate learnings into campaign optimization.
Google ads Audit
• Review and assess the effectiveness of Google Ads accounts.
• Identify areas for improvement in campaigns.
• Ensure compliance with best practices and policies.
Display Ads
• Create visually appealing and compelling display ads.
• Utilize targeting options for specific audience reach.
• Implement responsive and dynamic ad formats.
Mobile Marketing
• Optimize campaigns for mobile devices.
• Utilize mobile-specific ad formats and features.
• Consider location-based targeting for mobile users.
Paid Search Advertising
• Implement paid search campaigns on search engines.
• Craft relevant ad copy for search queries.
• Utilize ad extensions for additional information.
Paid Social Media Marketing
• Create and manage paid campaigns on social media platforms.
• Define audience targeting criteria for social ads.
• Utilize ad formats suitable for each platform.
Performance Tracking
• Monitor key performance indicators (KPIs) such as CTR and conversion rate.
• Track campaign spending and ROI.
• Utilize analytics tools for detailed performance insights.
Conversion Optimization
• Analyze user journeys to improve conversion paths.
• Test and optimize landing pages for better conversion rates.
• Implement strategies to increase overall campaign effectiveness.